User Acquisition Specialist
Job Summary
To drive user growth, the full-time User Acquisition Specialist will plan and execute paid acquisition campaigns across various platforms while managing performance marketing channels and optimizing for key acquisition KPIs in a remote work environment.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other relevant channels
- Monitor and adjust campaign performance daily to maximize efficiency in bids, budgets, targeting, and creative
- Conduct audience research and collaborate with creative teams to improve targeting precision and ad effectiveness
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven hands-on experience managing campaigns across Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics including CPL, CPA, ROAS, and LTV
- Experience with A/B testing ad creative and landing pages to improve conversion rates
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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