User Acquisition Specialist
Job Summary
To enhance user engagement, the full-time User Acquisition Specialist will plan and execute performance marketing campaigns remotely, focusing on optimizing key acquisition metrics and collaborating with cross-functional teams.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across platforms such as Google, Meta, and LinkedIn
- Monitor and adjust campaign performance daily to maximize efficiency and reduce cost per acquisition
- Conduct audience research and collaborate with creative teams to develop effective ad copy and visuals
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics including CPL, CPA, ROAS, and LTV
- Experience with A/B testing for ad creatives and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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