User Acquisition Specialist

Job Summary

To drive user growth, the full-time User Acquisition Specialist will plan and execute paid acquisition campaigns across various platforms while managing performance marketing channels and collaborating with growth teams in a remote environment.

Key responsibilities

• Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other relevant channels
• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to maximize efficiency
• Conduct audience research and segmentation to improve targeting precision and reduce cost per acquisition

Required qualifications

• 3+ years of experience in paid acquisition, performance marketing, or user acquisition
• Proven hands-on experience managing campaigns across Google Ads and Meta Ads platforms
• Strong understanding of acquisition metrics including CPL, CPA, ROAS, and LTV
• Experience with A/B testing ad creative and landing pages to improve conversion rates
• Analytical mindset with proficiency in web analytics tools and campaign reporting