User Acquisition Specialist
Job Summary
To enhance user engagement and growth, the full-time remote User Acquisition Specialist will plan and execute performance marketing campaigns across various platforms, manage acquisition metrics, and collaborate with cross-functional teams to optimize user conversion processes.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns on channels such as Google, Meta, and LinkedIn
- Monitor and adjust campaign performance daily to maximize efficiency and achieve key acquisition KPIs
- Conduct audience research and collaborate with creative teams to improve targeting and ad effectiveness
Required qualifications
- 3+ years of experience in paid acquisition or performance marketing
- Proven experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics such as CPL, CPA, ROAS, and LTV
- Experience with A/B testing for ad creatives and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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