User Acquisition Specialist
Job Summary
To drive user growth effectively, the full-time remote User Acquisition Specialist will plan and execute performance marketing campaigns across various platforms while optimizing for key acquisition metrics and collaborating with cross-functional teams.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns on platforms like Google, Meta, and LinkedIn
- Monitor and adjust campaign performance daily to maximize efficiency and reduce costs
- Conduct audience research and collaborate with creative teams to enhance targeting and ad effectiveness
Required qualifications
- 3+ years of experience in paid acquisition or performance marketing
- Proven experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics such as CPL, CPA, and ROAS
- Experience with A/B testing for ad creatives and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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