User Acquisition Specialist
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Job Summary
To enhance user acquisition strategies, the full-time User Acquisition Specialist will plan and execute campaigns across various platforms, manage performance marketing channels, and collaborate with growth and product teams in a fully remote environment.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other relevant channels
- Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to maximize efficiency
- Conduct audience research and segmentation to improve targeting precision and reduce cost per acquisition
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven hands-on experience managing campaigns across Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics including CPL, CPA, ROAS, and LTV
- Experience with A/B testing ad creative and landing pages to improve conversion rates
- Analytical mindset with proficiency in web analytics tools and campaign reporting
Complete Job Description
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