User Acquisition Specialist
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Job Summary
To drive user growth, the full-time remote User Acquisition Specialist will plan and execute paid acquisition campaigns across various platforms, manage performance marketing channels, and collaborate with growth and product teams to enhance conversion experiences.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other channels
- Monitor and adjust campaign performance daily to maximize efficiency and reduce cost per acquisition
- Collaborate with creative teams to develop and test ad copy, visuals, and landing page variations
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven experience managing campaigns across Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics such as CPL, CPA, ROAS, and LTV
- Experience with A/B testing ad creative and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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