User Acquisition Specialist
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Job Summary
To enhance user engagement, the full-time User Acquisition Specialist will plan and execute performance marketing campaigns remotely, optimizing key acquisition metrics and collaborating with growth and product teams.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across various platforms including Google and Meta
- Monitor and adjust campaign performance daily to maximize efficiency and reduce costs
- Conduct audience research and collaborate with creative teams to improve targeting and ad effectiveness
Required qualifications
- 3+ years of experience in paid acquisition or performance marketing
- Proven experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics such as CPL, CPA, ROAS, and LTV
- Experience with A/B testing for ad creatives and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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