User Acquisition Specialist
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Job Summary
To drive user growth, the full-time User Acquisition Specialist will plan and execute paid acquisition campaigns across multiple channels, optimizing for key performance indicators while collaborating with growth and product teams in a remote work environment.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other channels
- Monitor and adjust campaign performance daily to maximize efficiency and reduce cost per acquisition
- Collaborate with creative teams to develop and test ad copy, visuals, and landing page variations
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven experience managing campaigns across Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics including CPL, CPA, ROAS, and LTV
- Experience with A/B testing ad creative and landing pages to improve conversion rates
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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