User Acquisition Specialist
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Job Summary
To enhance user engagement, the full-time User Acquisition Specialist will plan and execute performance marketing campaigns across various platforms, optimizing for key acquisition metrics while working remotely.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, LinkedIn, and other channels
- Monitor and adjust campaign performance daily to maximize efficiency and effectiveness
- Collaborate with creative teams to develop and test ad copy, visuals, and landing page variations
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of acquisition metrics such as CPL, CPA, ROAS, and LTV
- Experience with A/B testing for ad creative and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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