User Acquisition Specialist
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Job Summary
To drive user growth, the full-time remote User Acquisition Specialist will plan and execute paid acquisition campaigns, manage performance marketing channels, and collaborate with growth and product teams to enhance conversion experiences.
Key responsibilities
- Plan, launch, and optimize paid acquisition campaigns across various platforms including Google and Meta
- Monitor and adjust campaign performance daily to maximize efficiency and effectiveness
- Conduct audience research and collaborate with creative teams to improve targeting and ad performance
Required qualifications
- 3+ years of experience in paid acquisition, performance marketing, or user acquisition
- Proven hands-on experience managing campaigns on Google Ads and Meta Ads platforms
- Strong understanding of key acquisition metrics such as CPL, CPA, and ROAS
- Experience with A/B testing for ad creatives and landing pages
- Proficiency in web analytics tools and campaign reporting
Complete Job Description
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