Vertical Marketing Lead

Job Summary

Driving vertical marketing strategy for Tier 1 Banks, the full-time Vertical Marketing Lead will define and execute marketing initiatives, develop industry-specific messaging, and partner with cross-functional teams to enhance pipeline and revenue growth in a remote environment.

Key responsibilities

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod
• Partner with Product, Data Science, and Revenue Marketing to create compelling industry narratives and enablement tools
• Coordinate integrated campaign strategies and analyze performance metrics to drive pipeline and revenue impact

Required qualifications

• 6-8 years of B2B marketing experience in high-growth SaaS, fintech, identity, or fraud sectors
• Proven track record of driving measurable pipeline and revenue through vertical marketing initiatives
• Experience translating complex technology into clear industry narratives
• Strong project management skills with the ability to manage multiple initiatives in a fast-paced environment
• Analytical experience linking marketing programs to business outcomes