Vice President Engagement Strategy
Job Summary
Leading the development of audience-centered omnichannel strategies, the full-time salaried Vice President Engagement Strategy will define and implement integrated engagement approaches across various healthcare stakeholders while operating in a remote environment.
Key Responsibilities
- Lead the creation of behaviorally informed omnichannel strategies and translate brand strategy into actionable engagement architectures
- Transform audience insights and market dynamics into effective content and experience strategies, ensuring clarity in each interaction
- Define engagement objectives and measurement frameworks, utilizing performance data for continuous optimization of strategies
Required Qualifications
- 10+ years of experience in engagement strategy, omnichannel strategy, or related fields, particularly in pharmaceutical or healthcare sectors
- Proven track record in leading complex engagement strategies from insight through to activation and optimization
- Strong understanding of HCP and patient journeys, including the roles of various engagement channels and marketing technologies
- Experience in client leadership and managing teams, with a focus on strategic storytelling and executive communication
- Working knowledge of pharmaceutical regulatory and compliance considerations
Complete Job Description
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