Vice President of B2B Marketing
Job Summary
Experienced B2B marketing leaders will find a full-time hybrid opportunity as the Vice President of B2B Marketing, responsible for developing and executing integrated growth strategies, managing demand generation initiatives, and enhancing market positioning within the restaurant technology sector.
Key responsibilities
- Lead the development and execution of Tillster's integrated B2B growth strategy, focusing on pipeline creation and revenue contribution
- Strengthen and operationalize data-driven ideal customer profiles and market segmentation to enhance targeting and sales efficiency
- Collaborate with cross-functional teams to create high-value content and integrated campaigns that drive market education and operator engagement
Required qualifications
- Senior B2B marketing leadership experience with a focus on demand generation and revenue marketing
- Proven ability to design measurable inbound and outbound marketing strategies for complex B2B sales
- Hands-on experience with HubSpot or similar marketing and sales platforms
- Strong understanding of ideal customer profile development, segmentation, and pipeline measurement
- Experience in building or supporting BDR/SDR programs is preferred
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