Vice President of B2B Marketing
Job Summary
Driving B2B marketing and demand generation strategies, the full-time Vice President of B2B Marketing will lead integrated growth initiatives, manage market positioning, and enhance pipeline development in a hybrid work environment.
Key responsibilities
- Lead the development and execution of Tillster's integrated B2B growth strategy from market awareness to revenue contribution
- Strengthen and operationalize data-driven ideal customer profiles (ICP) and market segmentation to improve targeting and pipeline performance
- Collaborate with cross-functional teams to enhance positioning, product marketing, and create integrated campaigns across various channels
Required qualifications
- Senior B2B marketing leadership experience with a focus on demand generation or revenue marketing
- Proven ability to design measurable inbound and outbound marketing strategies for complex B2B sales
- Hands-on experience with HubSpot or similar marketing and sales platforms
- Strong understanding of ICP development, segmentation, and pipeline measurement
- Experience in building or supporting BDR/SDR programs is preferred
Complete Job Description
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