Vice President of Demand Generation

Job Summary

To build a scalable demand engine, the full-time remote Vice President of Demand Generation will design and lead a Demand Center of Excellence, overseeing integrated campaign strategies, account-based marketing initiatives, and cross-functional collaboration to meet lead and pipeline targets across all business units.

Key Responsibilities

• Design and establish the Demand Center of Excellence, including the operating model and team structure
• Own the integrated campaign strategy and execution for all business units, ensuring alignment with lead and pipeline targets
• Build and execute the account-based marketing program for strategic named accounts, collaborating closely with sales leadership

Required Qualifications

• 12+ years in B2B marketing with at least 5 years in demand generation or ABM leadership roles
• Proven experience building a demand function that supports multiple business units or product lines
• Strong accountability for pipeline targets and proficiency in funnel metrics and marketing-sourced reporting
• Deep expertise in account-based marketing, email marketing, webinars, and content strategy
• Exceptional cross-functional leadership skills, with the ability to align various teams around a shared marketing plan