Vice President of Demand Generation

Job Summary

Leading the development of a modern Demand Generation function, the full-time remote Vice President of Demand Generation will build and manage the team while setting strategic pipeline targets, overseeing budget allocation, and implementing both inbound and outbound marketing initiatives.

Key Responsibilities

• Build and lead the Demand Generation function, including inbound, outbound, and customer marketing strategies
• Set and own pipeline strategy and targets, reporting on metrics to executive leadership
• Manage the paid media and demand generation program budget, reallocating based on performance metrics

Required Qualifications

• 10+ years in B2B demand generation, with at least 4 years in a leadership role at a B2B SaaS company
• Proven experience scaling a marketing function through significant company growth, ideally in the $80M to $150M+ ARR range
• Hands-on fluency with HubSpot and Salesforce, with the ability to assess workflows and reports
• Demonstrated command of both inbound and outbound marketing motions, including paid media and ABM
• Experience partnering with Rev Ops to build attribution and pipeline forecasts used for planning