Vice President of Demand Generation

Job Summary

To drive growth across all Radius business lines, the full-time remote Vice President of Demand Generation will set strategy, manage performance metrics, lead the paid media team, and directly engage in campaign execution, focusing on paid search and social media initiatives.

Key responsibilities

• Oversee paid media strategy, budget, and performance across all Radius brands, ensuring effective lead generation and contribution margin management
• Integrate and restructure paid programs from acquired brands under a unified measurement framework
• Set organic SEO priorities and collaborate with internal teams to enhance brand visibility and performance

Required qualifications

• 10+ years of experience in performance marketing, with at least 5 years managing multi-million-dollar media budgets
• Direct experience in lead generation and marketplaces, focusing on unit economics
• Hands-on proficiency with Google Ads, Meta Ads Manager, and Microsoft Ads
• Working knowledge of SEO and analytics tools such as GA4 and SQL
• Demonstrated leadership experience in building and managing performance marketing teams