Vice President of Flooring Marketing

Job Summary

As the singular marketing leader for the Flooring business unit, the full-time remote Vice President of Flooring Marketing will manage go-to-market strategies, drive commercial outcomes, and lead product launches while developing competitive intelligence and enabling sales efforts.

Key responsibilities

• Act as the authoritative voice on the flooring market, defining buyer personas and building competitive intelligence
• Set and execute the commercial agenda in partnership with the Flooring GM, ensuring alignment with the bookings plan
• Develop positioning and messaging that drives sales enablement and pipeline conversion through targeted demand programs

Required qualifications

• Proven experience in senior product marketing roles within B2B technology or SaaS, with a track record of successful commercial launches
• Demonstrated accountability for pipeline targets and revenue contributions
• Experience building or enhancing a positioning practice or product marketing management function
• Familiarity with dealer or distributor go-to-market models, particularly in the flooring or home improvement sectors
• Ability to thrive in a high-growth, private equity-backed environment with a focus on commercial outcomes