Vice President of Marketing

Job Summary

Leading the full-funnel marketing strategy, the fully remote Vice President of Marketing will drive member growth, manage paid acquisition channels, and build a scalable marketing engine to support ambitious revenue targets.

Key responsibilities

• Own the marketing strategy across awareness, engagement, and conversion, translating growth targets into measurable outcomes
• Lead the execution of paid marketing strategies across various channels, optimizing for cost-effectiveness and performance
• Develop and scale organic and lifecycle marketing initiatives to enhance demand and improve customer retention

Required qualifications

• 10+ years of consumer or marketplace marketing experience, with 5+ years in a senior leadership role
• Proven expertise in scaling paid acquisition across diverse channels with significant budget management
• Experience in marketing two-sided marketplaces or subscription-based businesses, particularly in housing or e-commerce
• Strong analytical skills in marketing metrics, including CAC, LTV, and forecasting
• Hands-on experience in executing marketing campaigns and optimizing performance through data-driven decisions