Vice President of Marketing

Job Summary

To build and scale a global demand and growth organization, the full-time Vice President of Marketing will unify B2B demand generation and B2C growth strategies, overseeing integrated marketing efforts and performance marketing across diverse channels in a remote setting.

Key responsibilities:

• Develop and implement cohesive B2B and B2C marketing strategies in collaboration with Product Marketing VPs
• Own the integrated demand generation strategy, setting targets and budget allocation for both B2B and B2C initiatives
• Lead a team responsible for evolving marketing programs and ensuring effective measurement and handoffs between B2B and B2C efforts

Required qualifications:

• 12+ years of growth or demand generation experience, with 4+ years in a senior leadership role
• Proven track record in building and scaling demand generation in complex B2B and B2C environments
• Deep expertise in performance marketing channels and the ability to develop strategies for execution
• Experience with AI-powered marketing tools and personalization platforms
• Strong people leadership skills with a history of building high-performing marketing teams