Vice President of Marketing

Job Summary

To support the organization's mission and growth priorities, the full-time remote Vice President of Marketing will develop and lead an enterprise-wide marketing strategy, enhance brand awareness, and drive patient and referral-source engagement across various services and markets.

Key responsibilities

• Develop and implement integrated marketing strategies aligned with business goals and performance measures
• Lead digital marketing efforts across multiple channels to increase brand awareness and engagement
• Manage the marketing budget and vendor relationships while cultivating a high-performing marketing team

Required qualifications

• Bachelor's degree in marketing, business administration, communications, or a related field; master's degree preferred
• Eight or more years of marketing leadership experience in a large healthcare organization
• Proven success in developing and executing enterprise marketing strategies that drive measurable results
• Experience in healthcare marketing, particularly in behavioral health or eating disorder services
• Strong analytical skills with the ability to utilize KPIs and market intelligence for decision-making