Vice President of Marketing

Job Summary

To drive brand strategy and lead generation, the remote Vice President of Marketing will build and own the marketing function, focusing on creating a demand generation engine that contributes directly to pipeline success and enhances Carefeed's presence in the senior care industry.

Key Responsibilities

• Build and manage Carefeed's demand generation engine, ensuring measurable contributions to the sales pipeline
• Develop and execute a comprehensive marketing strategy, including channel mix, lead volume, quality, and conversion
• Lead and expand the marketing team, enhancing capabilities as the function scales

Required Qualifications

• 10+ years of marketing experience, including 2-3 years in a senior leadership role responsible for marketing strategy
• Proven track record in building and scaling demand generation functions with measurable lead generation results
• Experience in B2B SaaS or healthcare technology, preferably in senior living or long-term care
• Strong background in developing thought-leadership marketing programs in relationship-driven industries
• Bachelor's degree or equivalent work experience