Vice President of Marketing

Job Summary

Leading the organization's marketing strategy, the full-time Vice President of Marketing will build brand awareness, drive patient engagement, and support practice growth in a fully remote environment.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engage patient communities
• Maintain and evolve brand identity and visual guidelines across all channels to ensure consistency
• Direct the creation of marketing content that resonates with target audiences while adhering to healthcare marketing standards

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of progressive marketing experience, including at least 3 years in a leadership role
• Experience in fertility, women's health, or the broader healthcare industry strongly preferred
• Demonstrated success in building and executing social media, website, and brand strategies
• Deep knowledge of social media platforms and marketing analytics tools