Vice President of Marketing
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Job Summary
Leading the growth of student and educator programs, the full-time remote Vice President of Marketing will drive B2B and B2B2C marketing strategies, manage acquisition and engagement initiatives, and optimize marketing systems while building a high-performing team.
Key Responsibilities
- Own all aspects of student and educator marketing, including partnerships, campaigns, and lifecycle marketing
- Build and develop a high-performing marketing team, defining roles and managing professional development
- Lead B2B2C marketing initiatives to achieve growth objectives for students, families, and educators
Required Qualifications
- 15+ years of experience in marketing, with a focus on B2B2C offerings in K12 education
- Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred)
- Expertise in paid media channels and mobile app user acquisition
- Experience with Salesforce CRM and Marketing Cloud
- Passion for education and helping students succeed
Complete Job Description
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