Vice President of Marketing
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Job Summary
Seeking a results-driven Vice President of Marketing, the full-time role will lead NCSA College Recruiting's marketing strategy and performance, focusing on lead generation, enrollment contribution, and revenue growth while managing four functional teams in a virtual environment.
Key Responsibilities
- Own integrated marketing plans and targets for qualified leads, customer acquisition, and marketing-attributed revenue
- Build and optimize acquisition strategies across various channels, including SEO, paid search, and ecommerce
- Lead the development of a high-performing lifecycle and CRM engine to enhance customer journeys and retention
Required Qualifications
- 12+ years of progressive marketing experience with leadership responsibility in consumer growth and digital acquisition
- Documented success in improving qualified demand, customer acquisition, and revenue performance
- Deep expertise in performance marketing, SEO, conversion rate optimization, and marketing analytics
- Experience with high-consideration B2C purchases or similar business models
- Demonstrated ability to build and coach teams while collaborating cross-functionally
Complete Job Description
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