Vice President of Marketing Strategy

Job Summary

Leading the establishment of a new marketing intelligence and strategy function, the full-time Vice President of Marketing Strategy will translate audience intelligence and performance data into actionable marketing strategies and content decisions while working remotely.

Key responsibilities:

• Lead the Marketing Intelligence & Strategy function, integrating market insights into strategic marketing plans
• Create annual Global Health Marketing plans in collaboration with Product Marketing and Demand & Growth teams
• Develop a unified attribution model to assess marketing investment impacts on pipeline and revenue

Required qualifications:

• 12+ years of marketing experience with a focus on data-driven strategy development
• Deep expertise in marketing analytics, attribution, and measurement
• Experience building cross-functional intelligence functions with product, sales, and finance teams
• Prior experience in healthcare or health tech, understanding professional behavior and institutional dynamics
• Familiarity with AI marketing tools and advanced analytics platforms such as Salesforce Einstein or Adobe Analytics