Vice President of Product Marketing

Job Summary

To drive competitive strategy and market positioning, the full-time salaried Vice President of Product Marketing will lead the transformation of product marketing towards an AI-driven approach while overseeing the development and execution of go-to-market strategies, product launches, and customer engagement initiatives remotely.

Key responsibilities

• Shape market strategy and positioning, ensuring cohesive messaging and product alignment with automation and AI
• Lead the shift to an AI-led marketing approach, enhancing content production to match rapid product development cycles
• Develop and execute launch strategies, equipping sales teams to effectively convert leads and maximize pipeline growth

Required qualifications

• Bachelor's degree in business or a technical field
• 12+ years of experience in B2B SaaS product marketing, with at least 6 years in leadership roles managing teams
• Proven track record of successful market positioning and competitive strategy execution in integration or automation sectors
• Experience with pricing, packaging, and product-led growth strategies, including free trial management
• Ability to create compelling, proof-driven narratives that effectively demonstrate product value to potential buyers