Video Copywriter
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Job Summary
Freelance and project-based, the Direct Response Video Copywriter will create engaging video ad scripts for platforms like Meta, TikTok, and YouTube, focusing on emotional triggers and logical flows to drive purchase intent.
Key responsibilities
- Write various styles of video ad scripts, including creator and UGC formats, within 30 to 90 seconds
- Develop multiple hooks for each script to test audience engagement
- Collaborate with performance metrics to refine future scripts based on past results
Required qualifications
- Proven experience writing paid social video ads for DTC or ecommerce brands
- Strong ability to create engaging hooks and understand target personas
- Ability to think in dialogue and visuals, crafting scripts that align with on-screen content
- Fast turnaround on scripts, meeting agreed-upon deadlines consistently
- Experience with performance metrics such as hook rate, CTR, and ROAS
Complete Job Description
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