VP Lifecycle Marketing

Job Summary

Leading the strategy for member engagement and retention, the full-time remote VP Lifecycle Marketing will define engagement strategies, build measurement frameworks, and oversee a team focused on loyalty programs, email marketing, and retention efforts.

Key responsibilities:

• Define the member engagement strategy and segmentation framework across various channels
• Own the measurement framework to demonstrate CRM's value and manage the financial narrative and performance targets
• Build and lead the lifecycle marketing organization, fostering a consumer-centric and data-driven culture

Required qualifications:

• 15+ years of experience in lifecycle, CRM, or engagement marketing, preferably in subscription or DTC ecommerce
• Proven track record of developing measurement frameworks that demonstrate CRM's business value
• Strong understanding of MarTech architecture and experience with tools like ESPs and CDPs
• Experience in launching or scaling loyalty programs
• Strong cross-functional leadership skills with experience negotiating priorities at the executive level