VP Media Activation Strategy

Job Summary

Bridging strategy and execution, the full-time remote VP Media Activation Strategy will lead integrated media activation strategies across various channels, develop innovative media partnerships, and drive measurable business outcomes for enterprise clients.

Key responsibilities

• Translating complex media strategies into actionable activation plans across multiple channels to achieve business goals
• Serving as the senior media activation lead on high-profile pitches, presenting compelling strategies and demonstrating execution capabilities
• Building relationships with media and technology partners to unlock innovative activation opportunities for clients

Required qualifications

• 10+ years of experience in media planning, buying, activation, or integrated media strategy within an advertising agency
• Deep expertise in both biddable and traditional media, with a proven ability to connect these channels into unified strategies
• Experience leading integrated media strategies for large enterprise clients across various industries
• Strong understanding of full-funnel media investment and the ability to optimize budget allocation for brand and performance objectives
• Proven ability to mentor and develop media planning talent while collaborating across cross-functional teams