VP of Marketing

Job Summary

To drive growth in a rapidly expanding telehealth business, the full-time VP of Marketing will lead the brand's marketing strategy, overseeing positioning, go-to-market plans, and demand generation while managing a budget and building a high-performing team in a fully remote environment.

Key responsibilities:

• Own the marketing strategy for Patiently, setting growth plans and translating them into actionable priorities and budgets
• Lead the brand's positioning and narrative, ensuring consistency across various conditions and adapting messaging for different patient populations
• Build and execute go-to-market plans for new conditions and channels, creating a repeatable playbook for successful launches

Required qualifications:

• Minimum of 10+ years of marketing experience, with at least 3 years in a senior leadership role
• Proven experience in brand positioning, acquisition, conversion, and retention programs, preferably in digital health or consumer health
• Experience marketing across multiple distribution channels, including D2C and B2B
• Strong track record of building and scaling marketing teams with effective processes
• Fluency with data and experience in setting KPIs and managing budgets based on performance metrics