Web Analytics Analyst
Job Summary
Seeking a hands-on Web Analytics Analyst, the full-time remote position will manage web performance analytics, dashboard development, and campaign reporting to provide actionable insights for the marketing organization.
Key responsibilities:
- Manage day-to-day web analytics reporting and measurement for a portfolio of business-critical websites
- Design, build, and maintain dashboards and reporting solutions primarily in Power BI to support marketing and business stakeholders
- Analyze website, content, campaign, and conversion performance to identify trends, opportunities, and potential issues
Required qualifications:
- 3-5 years of experience in web analytics, digital analytics, marketing analytics, or a related analytical field
- Hands-on experience with Google Analytics 4 (GA4), including reporting and data validation
- Experience building and maintaining dashboards and reports in Power BI or similar business intelligence tools
- Familiarity with website performance metrics, conversion funnels, and digital marketing KPIs
- Ability to collaborate effectively with marketing, business, analytics, and technical teams
Complete Job Description
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