Web Analytics Lead
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Job Summary
To support a strategic approach to web analytics, the part-time Web Analytics Lead will manage the end-to-end measurement lifecycle, translating business questions into actionable tracking specifications and delivering insights to clients while working remotely.
Key responsibilities
- Translate high-level business questions into trackable events and success metrics
- Define and maintain comprehensive Tracking/Tagging Plans and enforce naming conventions
- Manage complex GA4 environments, including events, user properties, and audience segmentation
Required qualifications
- Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
- Proficiency in Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)
- Strong understanding of conversion funnels, attribution basics, and KPI frameworks
- Experience with tag configuration, custom variables, and validation workflows
- Ability to communicate data insights effectively to non-technical stakeholders
Complete Job Description
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