Web Experience Manager
Job Summary
Owning the apexanalytix website in Webflow, the full-time Manager, Web Experience & Optimization will manage day-to-day site administration, drive performance through A/B testing and personalization strategies, and oversee integrations with CRM systems, all while working remotely.
Key responsibilities
- Establish governance and manage site administration, including page builds and publishing workflows in Webflow
- Collaborate with Demand Generation to create optimized web experiences that enhance lead generation
- Implement and oversee A/B testing and AI-driven optimization programs to improve site conversion rates
Required qualifications
- 4+ years of experience managing a marketing website
- 2+ years of hands-on experience with Webflow
- Proven experience in conversion rate optimization, including A/B testing and audience-based personalization
- Familiarity with CRM and marketing integrations, specifically Salesforce and HubSpot
- Bachelor's degree preferred
Complete Job Description
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