Web Marketing Manager
Job Summary
Owning web conversion targets, the full-time contract CRO Marketing Manager will drive optimization across Huckleberry's web experience, manage an experimentation program, and collaborate with cross-functional teams to enhance user acquisition efforts remotely.
Key responsibilities
- Drive full funnel optimization across web paths, including landing pages, account creation, and checkout processes
- Operate and extend an established testing program, writing test plans and delivering performance updates to marketing leadership
- Conceive and scope interactive web experiences, ensuring clinical accuracy in guidance provided to users
Required qualifications
- 5+ years of experience in conversion rate optimization, web growth, or experimentation
- Proven track record of owning and achieving conversion, acquisition, or revenue targets
- Hands-on experience with A/B and multivariate testing on a testing platform
- Ability to define metrics and specify event instrumentation for web performance
- Experience building systems with AI tooling and managing recurring processes effectively
Complete Job Description
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