Website Marketing Lead

Job Summary

Owning the website and lifecycle communication, the full-time independent contractor Website Marketing Lead will manage website structure and messaging, develop customer journeys post-purchase, and create impactful email marketing campaigns while working remotely with flexible hours.

Key responsibilities

• Own the structure, messaging, and conversion optimization of the website and key product pages
• Build customer journeys for onboarding, reorders, and win-back strategies to achieve recurring revenue goals
• Define positioning and messaging for the company and product lines across various customer segments

Required qualifications

• 4+ years in B2B or e-commerce marketing with a focus on website conversion and lifecycle management
• Proven experience in creating copy and web pages based on real customer research
• Demonstrated success in building lifecycle or email programs that resulted in measurable revenue growth
• Understanding of A/B testing principles and metrics
• Fluent written English with the ability to manage projects independently from strategy to execution