Website Strategy Director
Job Summary
Driving website strategy for two high-traffic sites, the full-time Director, Website Strategy will manage non-paid acquisition efforts, optimize user experience, and leverage AI tools to enhance performance in a remote work environment.
Key responsibilities
- Develop and execute a comprehensive website strategy to drive qualified traffic and performance growth across all brands
- Own and optimize non-paid acquisition channels to convert qualified traffic into revenue through various sales motions
- Lead cross-functional teams in implementing SEO and AEO strategies, utilizing AI tools for content generation and analytics
Required qualifications
- Proven leadership experience in website strategy and digital marketing with a successful track record
- Strong understanding of website analytics tools and data-driven decision-making
- Experience in driving traffic and optimizing user experience in a Product Led environment
- Familiarity with AI tools for content creation and strategic analysis
- Ability to thrive in a fast-paced, remote working environment while managing key success metrics
Complete Job Description
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