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YouTube Strategy Director

Location: Remote
Compensation: Salary
Reviewed: Mon, Sep 21, 2026
This job expires in: 30 days

Job Summary

Owning and growing the YouTube presence, the full-time salaried YouTube Strategy Director will manage channel architecture, content strategy, and audience growth targets while collaborating with cross-functional teams in a remote environment.

Key responsibilities
  • Develop and execute end-to-end YouTube strategy, including content cadence and audience growth initiatives
  • Translate knowledge of YouTube's algorithm into actionable editorial direction and optimize video concepts for maximum engagement
  • Build performance reporting systems to track key metrics and deliver insights to leadership for strategic decision-making
Required qualifications
  • Bachelor's degree in a related field
  • 5+ years of experience in YouTube growth strategy at a media/content company or creator-facing agency
  • Proven track record of growing a YouTube channel to significant scale (500K+ subscribers)
  • Fluency in YouTube Studio analytics and third-party tools, with a strong grasp of the recommendation engine
  • Ability to influence stakeholders and set strategy at a senior level with incomplete information

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