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Demand Generation Manager
Job Summary
A company is looking for a Demand Gen Manager to join their Marketing team and execute integrated demand generation campaigns.
Key Responsibilities
- Understand target audience and ensure alignment of campaign strategy, content, and channels for optimal results
- Plan, execute, and optimize integrated B2B marketing programs across various channels
- Track and report on marketing performance, leveraging insights to optimize campaigns and initiate new tactics
Required Qualifications
- 3+ years of B2B marketing experience, focusing on demand generation efforts
- Experience with ABM/ABS programs and managing multiple marketing projects
- Familiarity with tools such as Marketo, Google Analytics, and Salesforce
- Solid understanding of market segmentation and marketing strategy execution
- Experience in campaign analysis, measurement, and reporting
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COMPLETE JOB DESCRIPTION
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