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Marketing Lifecycle Manager
Job Summary
A company is looking for a Marketing Lifecycle Manager.
Key Responsibilities:
- Collaborate with Marketing and Sales teams to define business goals and develop a comprehensive Lifecycle Marketing strategy
- Execute personalized and segmented campaigns to drive acquisition, engagement, upsell, and retention
- Manage two direct reports responsible for campaign-level strategies and execution
Required Qualifications:
- Proven experience in Lifecycle Marketing, preferably in a B2B SaaS or technology business
- Proficiency in Marketing automation platforms, CRM systems, and analytics tools
- Exceptional analytical capabilities and substantial experience in AB testing
- Strong project management skills and communication skills
- Comfort working in a highly cross-functional environment
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COMPLETE JOB DESCRIPTION
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