Job Summary
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
YOUR ROLE:
Driven by a growth mindset and advertiser KPIs in mind, you will use audience insights and data to optimize the user experience and revenue generated from sessions arriving on performance marketing landing pages from Launch Potato's user acquisition channels. You will need to thrive while moving between high-level thinking and getting deep into the weeds. The ideal candidate really understands target audiences and matching audiences with products.
WHAT YOU'LL DO:
Manage, analyze, optimize and scale current landing pages to increase user acquisition, drive revenue and margin
Research, test and implement new advertisers on our platform
Manage budget, obsessing over revenue and conversion outcomes
Consistently look for advertiser and content optimization and monetization opportunities for ongoing profitability and growth
Maintain a blended profit margin average of 115% (with a goal of 130%+) on paid pages within your book of business
Be able to identify trends across advertisers and/or platforms and make recommendations to maximize revenue
Assist in developing content strategy that both engages the user and meets client KPI metrics
Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth and device type
Work closely with Yield, User Acquisition and Account management teams to identify strategic opportunities and get ahead of challenges
Deliver critical reporting and analysis to Marketing leadership
WHAT YOU NEED TO SUCCEED:
Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
Proven experience and expertise with SEM
Experience optimizing on page experience and measuring against deep funnel advertiser KPIs
Experience using tracking/reporting platforms and/or BI tools
Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations. You're obsessed with conversion rates, CAC:LTV, ROAS
Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
Strong internal communication skills and ability to collaborate with team members across multiple departments to drive projects to completionAbility to work US Eastern Time Zone 9am-6pm; working hours may differ
Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle
BONUS POINTS FOR:
Forecasting
Agency experience
Experience with reporting/analytics software such as Looker, Tableau, etc.
A general interest and knowledge of personal finance
Superb direct response writing experience for customer copy
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
