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Senior A/B Testing Analyst
Job Summary
A company is looking for a Sr A/B Testing and Optimization Analyst to drive A/B testing and optimization efforts for their digital platforms.
Key Responsibilities
- Collaborate with business partners to identify opportunities for improving customer experiences using qualitative and quantitative data
- Conduct in-depth analyses of marketing and sales data to inform test ideation and conversion rate optimization
- Utilize Adobe Target and AEM to create personalized digital experiences while ensuring data consistency across platforms
Required Qualifications
- 2+ years of experience with A/B testing tools (e.g., Adobe Target, Optimizely, VWO)
- 2+ years of experience with web analytics tools (e.g., Adobe Analytics, Google Analytics)
- 2+ years of experience with workflow management tools (e.g., Adobe Workfront, JIRA)
- Familiarity with front-end development (HTML, CSS)
- Proficient in Excel and PowerPoint
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COMPLETE JOB DESCRIPTION
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