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Web Analytics Manager
Job Summary
A company is looking for a Web Analytics and Optimization Manager to oversee website performance and implement optimization strategies.
Key Responsibilities
- Develop and implement web analytics strategies to track key metrics and KPIs
- Analyze website traffic and user engagement data to identify trends and areas for improvement
- Conduct A/B testing and collaborate with cross-functional teams to enhance user experience and conversion rates
Required Qualifications
- 5+ years in DTC analytics or agency consulting, preferably in telecommunications or related industries
- Bachelor's degree in marketing, statistics, business, or a related field
- Proven experience in web analytics and digital marketing
- Preferred proficiency in Google Analytics, Google Tag Manager, and other web analytics tools
- Experience with A/B testing and multivariate analysis
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COMPLETE JOB DESCRIPTION
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