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Web Analytics Specialist
Job Summary
A company is looking for a Web Analytics Specialist to analyze and optimize web analytics for their product portfolio.
Key Responsibilities
- Engage with stakeholders to align GA4 implementations with business requirements
- Design and develop data tracking and measurement plans, and implement marketing tags for accurate data capture
- Analyze data to uncover insights, visualize analytics, and conduct website tests to optimize performance
Required Qualifications
- Bachelor's degree in business, computer science, or a related field
- 4-8 years of experience in Google Analytics GA4 implementation and management
- Proficiency with Google Tag Manager, BigQuery, SQL, and Microsoft Office
- Strong understanding of HTML, JavaScript, and regex
- Experience with Snowflake and AWS is preferred
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COMPLETE JOB DESCRIPTION
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Company Overview
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