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Demand Generation Manager
Job Summary
A company is looking for a Demand Generation Manager for their Marketing team.
Key Responsibilities:
- Drive creation, launch, and optimization of integrated marketing campaigns across various channels to generate demand and achieve revenue goals
- Assist in building an Account-Based Marketing (ABM) program and collaborate with sales teams to engage and win targeted accounts
- Manage campaign budgets, metrics, and strategies for testing, optimizing, and scaling successful programs
Qualifications:
- Proven experience running campaigns in high-growth B2B/SaaS companies, preferably with a developer or API audience
- Experience launching and optimizing integrated marketing campaigns that drive pipeline, revenue, and ROI
- Curiosity about the buyer's journey and knowledge of marketing acquisition channels
- Familiarity with Marketo and Salesforce
- Bachelor's degree or equivalent work experience
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COMPLETE JOB DESCRIPTION
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