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Lifecycle Marketing Manager
Job Summary
A company is looking for a Manager, Lifecycle Marketing.
Key Responsibilities
- Develop and enhance lifecycle marketing strategies to increase customer adoption, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Design and implement digital experiences that drive long-term adoption across the user base
Required Qualifications
- 5+ years of experience in lifecycle marketing or a related field
- 2+ years of team lead or management experience
- Deep knowledge of marketing best practices, including email deliverability and segmentation
- Experience with marketing and analytical tools such as Marketo, Pendo, and Tableau is a plus
- Bachelor's degree in marketing, business, or a related field
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COMPLETE JOB DESCRIPTION
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Company Overview
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