Job Summary

A company is looking for a Performance Manager.

Key Responsibilities:

• Plan, launch, and optimize advertising campaigns on Google and Meta platforms
• Evaluate new channels like TikTok for marketing strategy
• Conduct hypothesis-based tests and develop strategies for campaign performance improvement

Qualifications:

• Proven experience in launching and optimizing advertising campaigns on Google and Meta platforms
• Expertise in new channels such as TikTok and other innovative media
• Experience in hypothesis testing, channel research, and data-driven decision-making
• Ability to work closely with the internal marketing team to align marketing strategies with business goals
• Budget management skills, including operating with a minimum of $20,000