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Customer Lifecycle Marketing Manager
Job Summary
A company is looking for a Customer Lifecycle Marketing Manager to lead enterprise account-based marketing efforts and drive upsell and cross-sell opportunities.
Key Responsibilities
- Develop and execute comprehensive account-based marketing (ABM) strategies to engage high-value accounts
- Collaborate with sales and product teams to create personalized marketing plans for key accounts
- Monitor and analyze performance metrics to optimize ABM initiatives and measure effectiveness
Required Qualifications
- Bachelor's degree in marketing or a related field; MBA preferred
- Minimum 5+ years of experience in a demand generation role
- At least 2 years of experience in the B2B SaaS/security software industry
- Experience with Salesforce/HubSpot and ABM tools like 6sense
- Strong strategic thinking and creative problem-solving abilities
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COMPLETE JOB DESCRIPTION
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