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Demand Generation Manager
Job Summary
A company is looking for a Demand Generation Manager responsible for developing and executing integrated marketing campaigns to drive business growth.
Key Responsibilities
- Design, plan, and execute comprehensive demand generation strategies to drive awareness and generate leads
- Oversee digital marketing operations and collaborate with Sales and Marketing teams to nurture leads throughout the buyer's journey
- Track and analyze key performance indicators to report on campaign impact and optimize marketing efforts
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 5+ years of marketing experience with a proven track record in lead generation and revenue growth
- Solid understanding of digital marketing concepts and best practices
- Experience with Account Based Marketing (ABM) strategies and marketing automation tools
- Familiarity with Google Analytics/GA4 and relevant KPIs
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COMPLETE JOB DESCRIPTION
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Company Overview
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